I’ve spent 10+ years inside marketing, from product, app-first commerce and performance leadership to website operations and enterprise transformation. Today I work across marketing operations, designing and building the digital experiences, measurement, data products, integrations and AI workflows that help teams understand what happened, decide what matters and carry that context forward.
Follow the signalBefore I built tools, I worked inside the work itself: campaigns, app-first commerce, performance teams, websites, quality checks and reporting. Repetition made the weak points easy to see.
I began turning those weak points into shared definitions, clearer processes and useful automation. That path led through attribution, team leadership, CRM, commerce, data products and AI evaluation. I still work on growth. I build its operating layer with the day-to-day reality in view.
I bring the commercial context from a decade inside marketing, then work through website operations, quality standards, measurement, integrations and product surfaces myself. The daily operation matters as much as the individual tools.
Digital experience, acquisition, SEO, quality control and commerce work tied to the customer journey and the commercial decision behind it.
Event contracts, source boundaries and governed identities that preserve the business context behind a number.
Purpose-built tools, APIs, integrations and operating views that remove repeated work without hiding the decision.
Source status, evaluation and feedback records that keep useful judgment available for the next cycle.
App-first commerce made the commercial loop visible. Enterprise roles taught me how quality and shared standards travel across teams. The current systems work shows what happens when those lessons become tools, data foundations and operating products.
Website quality and shared measurement across four L'Oréal divisions, followed by centralized marketing enablement at Eczacıbaşı.
Leading performance inside an app-first grocery business, then helping move campaign, conversion, LTV, and fraud decisions onto one attribution model.
A measurement problem expanded into connected work across data, CRM, parent experience, local visibility and commerce. The products are separate. The discipline behind them is shared.
A first-party form contract, CRM-context handoff and governed network identity keep source, school and program meaning intact.
School, network, parent-insight and source-status signals in one invitation-only operating view.
Network and school-level viewIntent, answer source, fallback and quality diagnostics for an observable chatbot improvement loop.
Synthetic conversation recordsFour Ontario schools and 500 exact-place Maps checks, combined with review, page and demand context.
Location-level search evidenceA Shopify rebuild with custom storefront, school-location and bundle logic.
Storefront and bundle logicMost projects start with a decision that has become hard to make. I trace the signal to its source, decide what can be trusted, build the smallest useful operating layer, and return the result to the next cycle.
Trace the decision back to its source.
Establish what the evidence can support.
Make the smallest useful operating layer.
Check what changed in the decision.
Preserve the result for the next cycle.
The titles stay true to the roles. The throughline is the work: from product marketing and ad operations into measurement, team leadership, transformation, internal products and growth infrastructure.
Product Marketing Manager
Programmatic & Ad Operations Executive
Senior Precision Advertiser
Digital operations · Four divisionsHead of Performance Marketing
App-first quick commerce · Team leadershipDigital Marketing Manager
Western Europe · Quick commerceDigital Transformation / Marketing Manager
Growth Lead
Paid Media and SEO Specialist
Multi-location systems workI’m most useful when a business has more data than shared understanding. I make the source, owner and assumption visible, then build the smallest product that helps people decide. Automation handles the repeated work. The judgment stays where people can inspect it.
A working model for keeping a hypothesis, brief, asset, audience, result and next decision in one record. Every example is synthetic.
Open the experiment